If you’re not already aware that Apple has finally launched an iPod that does video I presume you’ve been holidaying on Neptune.

Hmm. Cupertino cheerleader as I normally am, I just can’t get excited this time. Even when the TV shows which Steve Jobs trumpeted at the launch event make it over to the UK iTunes store, I can’t imagine many people paying £2 a shot to watch.

Surely, if you’re a fan of Desperate Housewives, Lost or whatever, you’re already a cable or satellite subscriber. How else do you become a fan?

So why are people going to pay even more money to watch postage stamp size videos, when you can get a vastly better experience simply by switching on your TV or setting your DVD recorder?