According to the BBC, the charity Childline is gearing up to help a new swathe of upset and disturbed kids.

Who can’t cope with the death of a major character in the new Harry Potter book.

Are today’s children not taught the meaning of the word “fiction” any more? Or have our bizarre attempts to insulate kids from everything other than jam and cake reached insane new heights?

As for Childline, you may wish to reflect on this blatant piece of headline-grabbing next time one of their representatives sticks a collecting box in front of your face. As with the NSPCC, the empire builders running the show appear determined to go way beyond its original remit in an attempt to seem relevant and keep their jobs.